Art 254 - Type 1 Experimental Typeface Promotional Concepts

For my promotional item for my type face, I fist was thinking of creating a DIY (do it yourself) door repair kit. I would have goofy illustrations of kids denting in a door and then illustrations of how to use the kit to repair the door, and I would try to use the theme of the "as seen on tv" products. However this concept probably isn't the best for my specific typeface due to it's organic feel and energy... So I had to go back to the drawing board and dig out some additional concepts...

Some sketches of my initial ideas for promotional ideas for my dorlite typeface. I wasn't very drawn to any of these concepts for my final idea... Some of the ideas were designing a firefighter helmet, a fireworks box, cigarette lighter packaging, flame thrower, using a lightbox, using the 3rd brake light on cars (on the rear windsheild) and placing die cut forms of the typeface over car headlights...



More sketch ideas for promotional piece for my dorlite typeface. I was really excited to try out a popup book design however after further research and trying to create the pop ups effectively I decided I needed to ditch that concept for this project - maybe some other time.

I wanted to stay with the book concept however stay away from the pop ups. I thought of using tracing paper to layer my objects that I was going to have in the pop ups (lamp and light box). Then I would photograph the front and back sides of the lamp and light box and place it on top of the tracing paper. The paper would give it a see through fell so it would still in a way simulate the environment I had while I created the typeface. I would also take photographs of the inside and outsides of the door.



A quick mock up of the front and back sides of my typeface promotional booklet.



Here is a quick mock up of my booklet. For my final design, the two white pages would be tracing paper with actual photographs of the objects (front/back per side) placed on top. The first page would open up to the back view of the lamp.



First inside spread of the door and the lamp/stool backside page.



Middle spread of the front side of the lamp and backside of the light box. (final will be with photos and tracing paper)



Final spread of booklet showing front of light box and also the door with the typeface projected on it showing the font name and the complete alphabet.